"One of the most difficult tasks men can perform, however much others may despise it, is the invention of good games and it cannot be done by men out of touch with their instinctive selves.”
C. G. Jung
John Mack has a passion for great games. Having lived in Mexico for a period of over ten years, John was exposed to a rich land that supported a very rich culture: the Maya. With the importation of US culture into the Mexican identity—where Halloween replaces Day of the Dead, where fun replaces the sacred, where machine production replaces handicrafts—John saw a deep importance to integrate Mayan culture into the lives of the younger generation. The result is Xoc, a four-person boardgame that teaches Mayan cosmogenesis and symbology through the art of play. After almost ten-years of production and with a concept-team of five people, Xoc will launch in a limited edition of 13 games, all handcrafted from different regions of the land of the Maya: textiles from Chiapas, hand-painted artisanry from Oaxaca, jade from Guatemala. Net proceeds from these sales are aimed to support the creation of trade versions for schools, institutions, family homes, and organizations who work to support the rich culture that is still —miraculously—alive today."